For musicians, arts organisations, charities, artists, designers, chefs – anyone who creates things – the core of your business is the experience of engagement. People don’t simply receive what you put out in a one-directional flow; rather, you hope and expect them to give in return. People actively listen to music, they interact with art hanging in a gallery, they support charities because they believe in a cause: they want to interact with you and your business.

Why stop this interaction on-line? Almost everyone is on-line today, and a high percentage of them will be checking for email updates, wanting to personalise their experiences, and using sites like Facebook, YouTube, Flickr, Twitter, MySpace, Bebo, and more, to interact with their friends and communities.

We can help you leverage these technologies to enrich and expand your client base and audience. We’re very good at helping you use the right tools for your needs: maybe you don’t need a Facebook page, but need to set up a newsletter on your site; you might have lots of photos that would work well on Facebook and Flickr, but don’t update your news often enough to use Twitter and Facebook status updates; or maybe you’re looking for a way to build and monitor a community across many platforms, all subtly interacting with you and each other. Whatever you need, we can help.

The sorts of things we do are:

1. Promote user interaction with your website: competitions, newsletters, tools to allow visitors to share your content with friends
2. Extend user engagement through email: newsletters, targeting, A/B split campaigns, delivery information, viral email campaigns
3. Build awareness in social sites: Facebook Fan Pages, Facebook advertising, MySpace pages, Flickr and YouTube uploading and branding, Twitter updates
4. Campaign running and analysis: running targeted campaigns across different mediums, monitoring uptake, publishing your content
5. Viral campaigns: taking particular products or events and building viral campaigns that get your message far and wide using a range of different technologies