WoolSafe is a world-wide organisation dedicated to the promotion of quality care for wool and synthetic carpets and rugs through tested and approved products, accredited companies and services, and comprehensive information and professional training.

The original WoolSafe programme for carpet care products was initiated by the International Wool Secretariat (now: The Woolmark Company) in 1990, launched in 1991, and transferred to Wools of New Zealand in July 1994. In October 1998 the WoolSafe name and Mark were acquired by The WoolSafe Organisation, incorporated in England as WoolSafe Ltd.

They wanted their site totally redesigning and overhauling to improve business and make the site more useful to visitors. We started by re-structuring their content into a simple navigation system, and brought all their content into standards compliant, easy to read XHTML. We then added a colourful bright design, Google maps, a clever search algorithm, and a few sheep.